15.07.2018

Staro Zhelezare 2018 / Старо Железаре 2018



STARO ZHELEZARE STREETART FESTIVAL 2018
MoMA

First Village Museum of Modern Art
Museum of Modern Art New York/ Staro Zhelezare.

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The year 2018 will go down in history because of first official department of New York MoMA in the village, in Bulgaria, in Staro Zhelezare. It is a phenomenon on a global scale, all the greatest works of art from the MoMA collection will be available for permanent viewing to the village audience, in the open gallery, in the rural space.
Here, they will gain a new life, extracted from closed spaces and the museum's archive, for the first time in history there is the possibility that the Museum's collection will not only be made available to the poorest, but also least mobile due to biological or economic conditions as well; just to reach directly their door.
This summer, a team of Polish artists led by the Polish-Bulgarian curatorial and artistic duo Katarzyna and Ventzislav Piriankov will work on the rural walls over the entire two months to transfer the MoMA collection to Staro Zhelezare.

Grandma Velika, grandfather Ivan, Shaban, Janko and Ali from the Gypsy district, will all have the opportunity to become acquainted with the clocks of Salvador Dali, rural paintings of Chagall, Marylin Monroe and Warhol cans, Duchamp bicycle wheel, Pollock's abstraction, White square on white background by Malevich.
We leave the project open,  with a space for creative improvisations and interpretations during summer, related to current situations, contexts, which will most likely also result in unforeseen, unplanned things from A to Z, related to the current context, that will not only be worth to include in murals projects, but which will give them unique, authentic added value.
The festival is a continuation of the main thoughts and slogans of previous editions - "Art for Social Change "," Village of Personalities ". This time, portraits, images of local heroes, villagers will appear in the company of selected works of art, or personalities that are their heroes. And so in the proposal from our side we will find, for example, 'Sleeping Gypsy' by Henri Rousseau, ‘Les Demoiselles d'Avignon' by Picasso, a self-portrait of Frida Kahlo, 'Drowning girl' by Lichnenstein - described as a 'masterpiece of melodrama', and is one of the artist's earliest images depicting women in tragic situations, a theme not unknown to many village women.
The effect of this action can be spectacular, not to say phenomenal, it can be the most artistically educated village in the world! We hope that the next summer, the majority of grandparents and grandmothers who walk with limps, Gypsy families, will be experts of Warhol, Chagall, Malewic and Rothko.

The idea of transferring art from the hermetic world of art celebrities and bringing it to the level of sheep shit, tomatoes, rural working uniforms, sounds quite absurd, but it is a chance for art to face the brutally authentic, virgin environment of art audience. We will check how this collision of two worlds will pass the exam.

The potential of large art centers in cities has been exhausted, the environment and recipients blasé, themes exploited, as never before new source of energy and refreshment is needed.
Even if it was a dying village with old people and a gypsy minority at the end of the world. There are here more unused values, dug contents, buried emotions, valuable things that can be humbly revealed by the inhabitants of cities, players of the great world. Many values have been discredited in the last years of history, contemporary art too easily falls into the trap of political games and the ideas of political correctness, getting rid of healthy distance, independence, free field for interpretation, new visions, solutions. The village no matter in which condition it was, keeps in dugouts, among cans and jars, sacks with beans, bent and cured stocks of not necessarily logical and explainable mythical tools , uncontrolled and unexplained emotions, new old ways of coming together and dealing with reality.
The previous summer we started revolutionary activities in the village, we called for the rebirth of the avant-garde in such circumstances. Going one step further, we are moving towards a revival where the somewhat lethargic role of the traditional Chitaliszte will be taken over by the Museum of Modern Art. Today's chance for ART to break into life could be the kind of SOCIAL COLLAGE, stuck together from completely different sections of reality.